It is 2021, and social network sites integral parts of our lives. However, using them professionally for marketing is thriving day by day. Leading platforms such as Facebook, Instagram, Twitter, or LinkedIn are favorites among people, but which ones are the leaders in the marketing race? Follow this article, and you will find out about the hottest platforms for social media marketing in 2021.
7. TikTok: Finding Its Way Through Our Lives
TikTok is a mobile social media platform that is popular among teenagers with its short videos and challenges. However, you can use it professionally to show behind the scene of your Business or invite people to compete in different challenges using your products.
In addition, TikTok offers a service called advertising option, which you can take advantage of its services.
- Suitable for: Small Business
- Amplitude: Over 689 million monthly active users
6.Snap Chat: A Place Among Young Generation
If you target the younger generation, snap chat is the social media marketing platform you are looking for right now. With the ability to create custom geotags to promote special events at a specific time, Snapchat is a perfect place for your product launch.
- Suitable for: targeting the young generation
- Amplitude: 238 million daily active users
5.Reddit: Forums World is Upgrading to Next Level
Do you remember when forums like Vbulletin were ruling the Question and Answer type social media platforms over the internet? ٔNow Reddit has crowned. It is more about sharing your knowledge and then interacts with others about it. However, commercial posts have some limits as every group on Reddit has its own particular rules. On the other hand, engaging people into a Reddit group related to your Business can be a massive success in your marketing strategy. By the way, you may also want to use Advertising Options offered by the Reddit organization.
- Suitable for: Content with the ability to interact with audiences
- Amplitude: 430 million monthly active users
4.Instagram: Glamor Still Comes First
With over one billion active users, Instagram is a must when it comes to social network marketing. Instagram started to be a sharing photo platform. It still keeps that core; however, it expanded some new features such as stories, videos, and reels. So, this platform is among the top ones to represent your products visually. By using hashtags wisely, you can climb on the search results quickly. Most people tend to watch videos or photos rather than reading text boxes. So do not underestimate the impact Instagram has on audiences.
- Suitable for: All kinds of Business
- Amplitude: More than one billion monthly active users
3.LinkedIn: Pro Business Requires Pro Platform
It is all Business when you are talking about social media named LinkedIn. This Professional platform is a valuable tool for both B2B and B2C companies. You can also use it if your company is hiring or share the prospect of your Business. However, LinkedIn is known for helping you find a new business partner rather than new customers. So it is evident that people are not using LinkedIn for online shopping or entertainment. They use it to find out about new opportunities.
- Suitable for: Professional Marketing
- Amplitude: Over 700 million registered users
2.YouTube: Gain Instead of Pay While Advertising
Youtube is a video-based social media platform more powerful than any other of its competitors, such as Instagram, Snapchat, or TikTok. Whether you want to learn new things or just get entertained, search for a product, or get familiar with a company, Youtube is always the answer. And that’s why it a great tool for Business.
With Youtube, not only do you not have to pay for videos, but you can earn money by achieving a certain number of views.
You can use Youtube to host the video you own or even go live while audiences are still on your website.
- Suitable for: Every company capable of creating visual content
- Amplitude: Over 2 billion registered users
Honorable Mentions
Social media platforms suitable for marketing are not limited to these mentioned websites. There are tons of different platforms available on the internet, just not as powerful as these seven yet such as:
With more than 186 million daily active users, it is one of the most powerful social media platforms. Twitter is a fast-paced platform that is easy to use and helpful in real-life updates and commercial marketing.
Quora
Quora may not be the first choice for a social media marketing platform, but it is not far from it. Sharing options Quora provides are among the most powerful tools available today. It is a platform just like Reddit with a bright future ahead.
If you are interested in direct communication with customers, Whatsapp is a great social media platform for you. Owned by Facebook, Whatsapp is a messenger-based program letting you get in touch with your customers.
Also, there is a business version of Whatsapp available for setting up business profiles with some automatic features.
1.Facebook: There Is Life In Old Dog Yet
Among all social media platforms, one includes all features together, and it is nothing but the legendary Facebook. While it was one of the first platforms to provide marketing and advertising features, Facebook is also known as one the most user-friendly sites ever. A Facebook page is essential for every Business, no matter how big it is. So if you are going to choose only one particular platform for your company, Facebook is the only answer for you as you can find every single feature ever designed for a social media network until now.
- Suitable for: Every career
- Amplitude: 2.7 billion monthly active users
It is plain as day that social media platforms are the future of digital marketing, and using them is inevitable. So if you care about your company and career, it is necessary to run a robust social media campaign. So Call us now, and we will guide you through this challenging road.
Sources:
Thompson, N. (15 March 2021). 8 best social media platforms for Business
https://optinmonster.com/best-social-media-platforms-for-business/#fb
Campaign Monitor. (N.D). Which social media platform is best for marketing a business
WebFX. (N.D). Top 14 social media sites for Business in 2021
https://www.webfx.com/social-media/top-social-media-sites-for-marketers.html#Facebook