What most marketing companies or small businessmen desire most in the world is “more customers.” Following customers on a company’s list? More visitors to its website. This post will cover 30 ways you can increase website traffic, including some completely free strategies.
The Way A Website Receives More Traffic
Advertise
Ads The most straightforward way to advertise is to use paid search, social media advertising, and display advertising to attract visitors and drive traffic to your website. Your paid methods should be adapted to your objectives – are you merely trying to generate more visitor traffic, or are you also seeking to boost conversions? There are advantages and disadvantages to every paid channel, so be sure to consider your goals before applying for your credit card.
Your sponsored search campaigns can increase website traffic as well as sales if you use solid commercial keywords. Using search phrase competition for these terms can be challenging (and costly), but your efforts can pay off.
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Join Social Media
In addition to providing excellent content, you should be assertive in distributing it through social networking websites. Distribution of content through social networks is one of the most effective strategies for driving traffic to your website. It’s easy to gain quick (and tempting) links on Twitter, but Google+ marketing optimizes your search engine results and seems to work best in business-to-business fields. B2C goods companies could gain popularity by using image-intensive social networks like Pinterest and Instagram.
Blend it up
The rules for content marketing success don’t exist in strict terms. That being said, you should alter the length and presentation of your content according to the type of readership you hope to attract. Optimally, mix short, news-based entries with more extended, in-depth writing, video, infographics, and statistical information.
Provide Alluring Titles
For your content to be successful, titles are crucial. Even the best content will go ignored if its headline is not appealing. Learn how to write catchy headlines. In addition, BuzzFeed and Upworthy frequently draft up to twenty titles before selecting the most likely to generate traffic, so before you publish your headline, think hard about it.
Optimize Your Website’s On-page SEO
Are you convinced SEO is no longer relevant? Think again. The optimization of search engines (SEO) is still a crucial and effective strategy. Are you using picture alt text to its full potential? Do you link to new content within your site? Why not optimize your meta descriptions, for instance? On-page SEO optimization isn’t that hard, and it boosts organic traffic.
Concentrate on Long-Tail Keywords
Have you covered all the high-volume and elevated keywords? Then it’s time to start thinking about long-tail keywords too. Long-tail keywords make up the bulk of web searches, so you should be using them to promote your site.
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Renew Your Website’s “Dated” Content
If any of your content has expired, past updates are a vital part of keeping it fresh. It does not entail rewriting your content, instead just updating it if it isn’t already evergreen. Consider whether you can modify outdated information on your site to improve accessibility to search engines like Google.
Become a Guest Blogger
As much as you might believe otherwise, authentic guest blogging is still alive and well. Getting a guest post published on a popular blog can increase your blog traffic while promoting your brand. Nevertheless, guest blogging criteria have been taking a dramatic shift over recent months because of spamming approaches that may result in rigid penalties. Proceed with caution.
Make Your Blog as a Guest-Blogging Platform.
If you want guests to write for you, encourage them to post on your website and other sites. These individuals tend to share and promote their guest posts, potentially bringing more visitors to your site. In light of Google’s crackdown on low-quality guest posts, make sure you only post high-quality, unique content free of spam.
Seek out Referral Traffic.
You should not try to get other websites to link back to you (time-consuming and ineffective) but rather create engaging, compelling content.
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Share Your Content on LinkedIn
Aside from being a valuable tool for finding jobs, LinkedIn has evolved into a powerful platform for publishing content regularly, so you ought to contribute there regularly. Depending on how large your following is, it can help you improve your traffic and profile within your industry.
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Developing Microdata Schemas
In addition to identifying and analyzing your pages, schemas (or other microdata formats) will also aid search engine bots in locating your website. However, schemas will not drive traffic to your website by themselves. Schema for SEO can also lead to more excellent click-through rates by providing better rich site excerpts, further increasing SEO results.
Seo article
Linking Internal Resources
Aside from the number of sites linking back to you, your internal linking architecture may also affect how your profile appears. Look out for opportunities to collaborate internal links when creating and sharing content. It not only aids SEO but also provides a better, more beneficial user experience, which is the pillar of growing website traffic.
Interview Industry Thought Leaders
Do you believe that only the significant leaguers get to do interviews? If you ask, you’ll be surprised at how many individuals are willing to talk to you. Send emails to thought leaders in your industry seeking interviews, and then post the results on your blog. Not only will your reliability and website traffic grow as a result of the interviewee’s brand recognition, but the interviewee is also likely to share the information, extending its reach even further.
Also, Don’t Overlook Email Marketing.
Many organizations are so concentrated on using content marketing to gain new clients that they overlook more conventional tactics. Even a marginally effective email burst can result in a significant increase in traffic. Don’t bombard your clients with emails every time there is an update on your company. Do not underestimate the power of word-of-mouth marketing, especially if your products or services have already earned your customers’ satisfaction. Another way to increase traffic is to send a friendly email reminder about a new service or product.
Utilize Influencer Marketing
Influencer marketing is a great way to advertise your brand to millions of people without having an enormous audience. You can promote yourself by writing a blog. Social media platforms like Twitter, Instagram, and others allow you to reach out to people knowledgeable in your field. Use social media to connect with influencers. Despite being costly, it has the potential to bring you a significant amount of customers and sales soon.
Take Action to Make Your Website Mobile-Friendly.
Nowadays, browsing the internet with only a desktop computer is entirely forgotten. More individuals than ever before use mobile devices to access the internet, and forcing your users to squeeze and scroll their way across your site is effectively asking them to go somewhere else. Even if you only have an essential website, it must be available and comfortable to see on various devices, including tiny smartphones.
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Make sure your website loads quickly.
Do you remember the last time you had to wait for a website to load? Neither do I. Your load time will be extremely high if your site takes an eternity to load. Keep in mind that your pages are technically optimal, including picture file sizes, page layout, and third-party plugin functionality. It’s better if your website loads quickly.
Encourage a Sense of Belonging
People like to express themselves and weigh in on topics about which they are enthusiastic, so incorporating a forum into your website is a beautiful way to start a discussion and drive traffic to your site. Use third-party solutions like Facebook comments to build a robust commenting system or construct a specialized forum where visitors may ask questions. However, keep in mind that you must control your community to guarantee that basic requirements of civility are fulfilled.
Use the Comment Sections to Make your Voice Heard.
Why not continue the debate on a few sites pertinent to your business that you frequent daily? While leaving informative, thought-provoking remarks on industry blogs and sites may increase referral traffic and promote your brand, leading to more traffic to your site. Just remember that, like with guest posting, quality and relevancy are crucial – you should be communicating with others in your niche rather than throwing spam links on unrelated websites.
Take a Look at Your Analytics Data
You can use Google Analytics to track virtually every facet of your website, from the most popular pages to visitor profiles. Stay updated on your Google Analytics data and utilize it to improve your promotion and content strategy. Keep an eye on which posts and pages are the most engaging. Find out from where, when, and how your visitors originate.
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Participate in Social Media
It isn’t enough to publish stuff on social media; you must also actually engage in the community. Do you have a Twitter account? Engage in group discussions using pertinent hashtags. Do your Facebook posts receive a response? Engage your audience. There is nothing worse than using social media as a broadcast channel; use it to communicate with your followers instead.
Use Aggregator Sites to Distribute Your Content
As an introductory note, please do not spam Reddit and other similar sites in the hope you will “hit the jackpot” of referral traffic; it will not happen. Spam masquerading as legitimate links is exceptionally sophisticated in forums like Reddit, but it doesn’t harm contributing links that these audiences will find genuinely beneficial now and again. Select an appropriate subreddit, post your material, and sit back and watch the traffic roll in.
Respond to Quora questions
Quora is a great place to drive traffic to your website by answering questions and linking the relevant keywords to your blog or website. We ask that you refrain from spamming this platform. Your responses should be thorough and demonstrate an understanding of the topic.
Use Reddit to share helpful content.
Reddit is another excellent way to drive traffic to your website by sharing important information and sharing opinions with many people worldwide. Any connection to this domain will increase your online presence because it is so prominent.
Make Video a Part of Your Content Strategy
Text-based material is fine, but video can be a powerful tool for enticing new users and making your website more engaging. Studies have shown that visual content captures attention better than words, so video marketing is an excellent method to catch – and keep – your engagement from the audience while also driving traffic to your website.
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Develop Video Tutorials for YouTube
Video tutorials are an excellent method of gaining free organic traffic to your site. YouTube is the second most popular search engine globally, and it is a perfect way of gaining visibility. Don’t forget to include related YouTube links in the description of your content, and make sure your lessons and videos add a lot of value to your audience.
Examine the Competitors
You’re at a tremendous disadvantage if you haven’t used tools like BuzzSumo to see what your rivals are up to. These platforms combine the social productivity of existing sites and articles to give you a quick snapshot of which issues connect with users and, more significantly, complete the rounds on social media. Reflect on what people are reading (and talking about) and create similar content to attract visitors to your website.
Organize Webinars
People desire to study, and webinars are an excellent opportunity to share your knowledge with an interested audience. Webinars are a terrific way to generate traffic to your website when combined with a beautiful social promotion strategy. Send out an email around a week before the webinar and a “last opportunity to register” reminder the day before. Share your webinar presentation on social media and keep your webinar presentation on your computer for future reference.
Participate in Conferences
In the event of a large conference or meeting, whatever your specialty, there is a reasonable probability that you will attend one or two. It’s a good idea to attend these events; speaking at them is even better. Even a mediocre speaking engagement can help you position yourself as a thought leader in your field and receive valuable attention for your website.
That pretty much concludes today’s post.
In case you have any other suggestions for boosting website traffic, we’d love to hear them.
References
Shewan,D. (2021, July 21). 25 Ways to Increase Traffic to Your Website. Word Straem.
https://www.wordstream.com/blog/ws/2014/08/14/increase-traffic-to-my-website
Ong, S.(2021, April 7). 11 Proven Ways to Drive Traffic to Your Website. Aherf. https://ahrefs.com/blog/how-to-drive-traffic-to-your-website/
McCormick, K. (January 20th). 17 Free & Paid Ways to Drive More Traffic to Your Website. Localiq. https://localiq.com/blog/drive-more-traffic-to-your-website/
Adams, A.L. (2017, Apr 10). 23 Proven Ways To Drive Traffic To Your Website. Forbes.
Ellice. (2021, April 12). 19 Tried-and-True Ways to Drive Traffic to Your Website. Dream Host. https://www.dreamhost.com/blog/driving-traffic-to-your-website/
Dean, B. (, 2020, December 24). 27 Ways to Increase Traffic to Your Website. Backlinko. https://backlinko.com/increase-website-traffic
Ferreira, N. M. (2020, December 14). 35 WAYS TO INCREASE WEBSITE TRAFFIC IN 2021. Oberlo. https://www.oberlo.com/blog/website-traffic